外贸人如何讲解产品优势？

对于外贸人来书，讲解产品优势主要需要根据产品的实际情况，加之言语辞藻装饰形成，本次就来给大家介绍一下。

外贸人如何讲解产品优势

01 All products go through strict quality inspections before leaving the factory.
所有产品在出厂前都必须经过严格质检。

02 I’m confident you’ll be satisfied with the sample quality once received.
我有信心您收到样品后会对品质非常满意。

03 We only use 100% brand-new raw materials—no odor, no recycled content.
我们坚持使用 100% 全新原料，确保无异味、无回料。

04 This device is compact and portable.
设备小巧便携，非常适合移动场景使用。

05 The machine housing offers excellent moisture resistance, and the device is highly energy-efficient.
外壳防潮性能出色，同时非常节能。

二、产品卖点怎么表达更“抓心”？

06 This is one of our most popular styles at the moment.
这是我们目前最受欢迎的款式之一。

07 We offer multiple styles for you to choose from.
我们为您提供多种款式可供选择。

08 This product is part of our latest product line.
这是我们最新研发的产品系列。

09 You have a good eye — this model is one of our top recommendations.
您眼光真好，这款是我们强推的热销型号。

三、市场反馈要怎么说才有说服力？

10 This product has been selling well for nearly a year.
这款产品已热卖近一年。

11 Market demand is strong—we’re receiving inquiries from many regions.
市场需求非常旺盛，我们收到了来自多地区的咨询与采购意向。

12 This model is well received in the European market.
该型号在欧洲市场深受欢迎。

13 Our products are not only popular domestically but also worldwide.
产品不但在国内热销，也在国际市场表现亮眼。

14 Model XX is also performing well in other markets similar to yours.
型号 XX 在与贵方相似的市场表现也非常好（表达谨慎，不引发竞争顾虑）。

15 Nowadays, energy-saving materials are very popular in the market.
目前节能材料在市场上非常受欢迎。

四、需求热度怎么说更能促单？

16 This item is currently in very high demand.
这款商品目前需求量非常高。

17 So far, our product remains highly competitive.
目前我们的产品仍保持强竞争力。

18 Our market share has reached 25%, and it will continue to grow next year with the new production line.
我们目前市场份额达 25%，新产线投产后预计还将继续提升。

五、如何把话说到客户“下单点”上？

19 This product has built a large base of loyal customers—would you like to start with a small trial order?
这款产品拥有大量忠实客户，您是否考虑先试小批量订单？

20 SGS-certified material ensures it’s completely safe for food contact.
材料已通过 SGS 认证，可直接接触食品，安全无虞。

以上便是外贸人如何讲解产品优势的介绍，希望能帮到广大外贸人。