与外贸新客户沟通的高频模板

与外贸新客户沟通的高频模板

场景1:节日/特殊日期问候(自然切入)

主题:Wish you a happy [节日名称]!

Hi XXX,

Hope this email finds you well!

Just wanted to drop a quick note to wish you a wonderful [节日名称]!

May this season bring you joy and prosperity.

By the way, if there's any upcoming projects or inquiries related to

[你的产品领域，e.g., home appliances/industrial parts], feel free to let

me know. We're always here to support!

Best regards,

场景2:分享行业资讯(提供价值)

主题:Quick update:[行业动态关键词]

Hi XXX,

Icame across this recent report about [行业趋势/政策/市场变化

如:"the rising demand for sustainable packaging in Europe"], and

thought you might find it interesting.[附 1-2 句简短分析，如:"Many

buyers are now prioritizing eco-friendly suppliers."]

If you'd like me to share the full report or discuss how this might

impact your sourcing plans, just say the word!

Have a great day!

场景3:轻量级公司动态(刷存在感)

主题:Exciting news:[简短成就，"We've upgraded our XXX facility!"]

Hi XXX,

Just a quick update: We've recently[升级设备/获得认证/推出新品

等，如:"expanded our production line to improve lead time by 20%"].

No rush for reply- simply keeping you in the loop. But if you have any questions, my inbox is always open :)

Best,

场景4:询问需求(低压力)

主题:Checking in- anything we can prepare for you?

Hi xXX,

Hope you're doing wel!

I'm reaching out to see if you have any upcoming projects that might require [你的产品]. Even if the timing isn't right now, knowing your potential needs helps us serve you better in the future.

Just a one-sentence reply would be greatly appreciated!

Looking forward to hearing from you.

场景5:社交媒体互动(更轻松)

Hi XXX,

Inoticed your recent post about [客户动态，如参加展会/新产品发布]

That's impressive![加一句真诚的认可，如:"The design innovation aligns perfectly with market trends."]

We actually have a case study on [相关领域] that might interest you.

Should l send it over?

Have a productive week!

关键原则:

1.频率控制:1-2 个月联系一次，避免过度打扰

2.弱化推销:70% 内容提供价值(资讯、问候)，30%提及合作可能

3.简短友好:正文不超过 5 句话，用短段落 +表情符号(调节语气）

4.持续建档:记录客户的每次回复偏好(如对价格敏感/关注质量)，下次定制化沟通