WhatsApp跟进客户节奏

WhatsApp跟进客户节奏

3 条黄金跟进公式，直接复制用

价值跟进（24 小时内，建立信任）

重点：让客户觉得你懂他、能帮他，而非推销产品。

高回复版：Hi Tom, thanks for adding me. I checked your website and saw you mainly import XX models. I can help you compare the 3 best-selling models in your market — do you need that?

专业体现版：Your market prefers 220V/380V, right? If needed, I can send you a spec sheet adjusted for your market.

降低成本版：Before sending quotation, may I confirm your preferred model or capacity? Don’t want to waste your time with wrong specs.

样品跟进（2-5 天，降低决策成本）

用 “可触摸的结果” 勾起兴趣，别直接发资料！

视频诱导版：Tom, I made a sample video for you (60s). Want me to send it here?

竞品对比版：I tested your target model vs two competitors. If you want, I can show you the differences.

痛点直击版：Made a short video showing how we solved the overheating issue in continuous operation — it’s what your market buyers care about. Want to check?

提醒跟进（7-10 天，温和不尴尬）

别问 “Are you there?”，用这 3 句激活沉默客户！

温和提醒版：Tom, just a quick reminder in case my last message was missed. If you need XX solution, I can prepare a quotation.

稀缺锚定版：By the way, our XX model is in stock this month. I can reserve some units for your trial order if needed.

退出型跟进（必回率高）：No worries if the timing isn’t right. I’ll stop here and you can message me anytime. Before that: do you prefer email or WhatsApp for future updates?

7 天完整跟进 SOP（直接照做）

Day1：价值跟进（专业轻问询，不推销）

Day2：样品视频预告（先问再发，勾兴趣）

Day3：补充价值（发市场数据 / 对比图）

Day5：轻问询（确认需求，避免错报）

Day7：温和提醒（不冒犯，给前进方向）

Day10：退出型跟进（触发补偿式回复）