各行业WhatsApp话术汇总

各行业WhatsApp话术汇总

分行业话术参考

1. 家居/家具（Home & Furniture）

“Hi [Name], I saw your designs online – really impressive! We support OEM manufacturing for furniture with over 15 years of experience. Can I share some of our catalog with you?”

亮点：先赞美，再表明专业能力，礼貌不突兀。

2. 机械设备（Machinery & Equipment）

“Hello, we specialize in [设备类型] with CE certification. Are you looking for reliable and certified machinery suppliers at the moment?”

关键词：突出认证（CE/ISO）、可靠性，符合行业采购核心诉求。

3. 服装纺织（Apparel & Textiles）

“Hi, I’m from [公司], a garment manufacturer in China. We work with brands like [知名品牌名，若可提及]. Can I send you our latest product range?”

技巧：关联知名品牌，快速建立信任。

4. 电子产品（Electronics）

“Greetings! Are you currently sourcing smartphones/accessories? We provide ODM/OEM services with competitive MOQs. Would you like to see some options?”

侧重：突出定制能力（ODM/OEM）和起订量（MOQ）。

5. 灯具照明（Lighting）

“Hi [Name], I’m from [公司]. We offer innovative LED lighting solutions with 50,000 hours lifespan. Interested in energy-saving products?”

钩子：强调产品寿命、节能等核心卖点。

6. 建材（Building Materials）

“Hello, we are a supplier of [建材产品]. Many contractors in [客户地区] choose us for quality and price. Can I quote for you?”

策略：提及客户所在地区，增加贴近性和可信度。

通用开场白话术（适合多数行业）

1.简洁直接型

“Hi [Client Name], I’m [Your Name] from [Company], a supplier of [产品]. May I ask if you’re looking for new partners in this field?”

适用：初步接触，信息较清晰的目标客户。

2.价值吸引型

“Hello, I noticed your company specializes in [行业]. We’ve helped similar businesses reduce costs by about 15%. Would you be open to a brief introduction?”

提示：用数据或解决方案吸引注意，而非单纯推销产品。

3.轻量问句引导型

“Hi there, quick question—are you currently sourcing [产品类型]?”

优点：压力小、回复门槛低，容易获得“Yes/No”类回应从而继续对话。