90%外贸人都会犯的whatsapp开场白错误

对于外贸人来说，whatsapp可谓是现阶段开发客户的绝佳渠道之一，但想要与之建立联系，我们就得避免一开始的开场白错误，本次，小编就来给大家汇总下90%外贸人都会犯的whatsapp开场白错误。

90%外贸人都会犯的whatsapp开场白错误

 ❌ 错误1: 群发式称呼,毫无诚意

反面教材:

"Dear Friend, hope you are well..."

"Hello Sir/Madam, we are a professional manufacturer..."

为什么会失败:

这种通用称呼让客户一眼就看出是群发消息,感觉不被重视,自然懒得回复。

✅ 改进方案:

直接称呼客户姓名(加上Mr./Ms.或直呼其名)

提及一个关于客户的具体细节(公司位置、业务特点等)

抛出一个能引起兴趣的话题

优化示例:

Hi Jessica! Noticed your Miami boutique specializes in yoga wear—we just launched a new line of moisture-wicking fabrics that's getting great feedback from LA instructors. Would you like to see the performance comparison?

Hey David! Saw your Manchester cafe recently expanded the breakfast menu—our biodegradable packaging for hot foods keeps items fresh 30% longer than standard boxes. Interested in a cost breakdown?

推荐使用格兰德查全球的背调功能挖掘目标的关键联系（https://www.x315.cn/background/email?share=QZONR），对其跟进提升订单成功概率。

点击免费获取目标客户关键联系人信息

 ❌ 错误2: 废话连篇,不谈正事

反面教材:

"How are you today? Weather is nice here..."

"I hope this message finds you well. I wanted to reach out..."

为什么会失败:

新客户只关心你能为他带来什么价值,寒暄客套只会浪费时间,让人直接忽略。

✅ 改进方案:

开门见山,直奔主题

用一句话展示你了解对方业务

立即给出具体的价值点

优化示例:

Hi Andre! Your Amsterdam bike shop has impressive reviews—we supply puncture-proof tires that reduced return rates by 60% for Rotterdam retailers. Want the test data?

Hello Sophie! Noticed your Paris bakery is expanding delivery service—our insulated bags maintain temperature for 4 hours, perfect for morning croissant runs. Should I send specifications?

❌ 错误3: 上来就推销产品

反面教材:

"We are factory, best quality, lowest price, buy from us...""Our company has 15 years experience, we can make everything..."

为什么会失败:

硬广式推销会触发客户的抵触心理,甚至被当作垃圾信息拉黑。

✅ 改进方案:

先提出客户可能面临的痛点或需求

用"我们能帮您解决XX问题"代替"我们卖XX产品"

用提问方式引导对话

优化示例:

Hi Michael! Heard Chicago's humidity has been brutal this summer—are your furniture customers complaining about wood swelling issues? Our moisture-resistant coating has solved this for 40+ showrooms. Want to see before/after photos?

Hello Rachel! With Toronto's new sustainability regulations coming next month—have you checked if your current packaging meets the updated standards? We've helped 20+ local retailers transition smoothly. Need a compliance checklist?

以上便是90%外贸人都会犯的whatsapp开场白错误的介绍，希望能帮到广大外贸人。